Best-known as one of the four members in the multi-platinum group Fifth Harmony, Normani began to explore a new musical direction on her debut solo single "Love Lies" with Khalid. Since its release, the song has been streamed over 650 million times while the official video has over 99 million views on YouTube. "Love Lies" held the #1 spot at Top 40 radio for two consecutive weeks this fall and has spent over 43 weeks on the Billboard Hot 100 (#9 peak).

While in the process of recording her debut solo album, Normani has collaborated with some of today's top artists including Calvin Harris, Khalid, Quavo, Jessie Reyez, Kehlani, and more. In a feature with The FADER this summer, they proclaimed, "the list of people lining up to work with her is insanely impressive" and that "Normani's new sound is grown and sexy."

Outside of the recording studio, Normani is the Global Ambassador to the American Cancer Society and works with A Place Called Home, lending her name and time to various events. She is also a Diversity Ambassador for The CyberSmile Foundation, a multi-award winning anti cyberbullying non-profit organization.