After lighting up the world with over 55 million cumulative social media views on teaser posts and with nearly 300,000 pre-saves in 2022, Arista Records released alt-pop singer-songwriter Devon Cole's debut single W.I.T.C.H. (Woman in Total Control of Herself). Locking into a head-nodding groove, the track's dancefloor-ready bass line thumps in tandem with the beat. She infused every verse with empowered confidence and clever witchy puns. The single was the first taste of new music to be released and made history as the biggest pre-save campaign for any female artist to date in global Sony Music history and 3rd across both men and women, only behind that of Harry Styles. Before signing to Arista Records, Devon had reached the precipice of a major breakthrough by amassing millions of streams on her 2021 independent debut EP Party For One, which included singles such as High & Dry, Nobody's Baby, Good On Me, July for the Whole Year, Alive, Too Much Love and Kissing Corner Booth. The Canadian national broadcast network CBC perhaps put it best, "Devon Cole is making earworm (a catchy song or tune that runs continually through a person's mind) pop with a feminist edge."
Upon release of her debut major label single W.I.T.C.H, the song hit Viral Charts on Spotify in 24 different countries with notable charting at #3 in Canada, # 7 in the U.S. and #16 Globally. The official music video for W.I.T.C.H also charted on YouTube globally, peaking at #27 while being named YouTube's Artist on the Rise, Amazon Music's Breakthrough Artist Globally & Spotify Canada's Radar Artist on the Horizon. Not only has the CBC recently declared W.I.T.C.H to be #9 on "The top 100 Canadian songs of 2022," but the single now has close to 60,000,000 streams worldwide across streaming services and an additional 112,000,000 views on the song via TikTok user generated content (UGC). Devon's follow up single Hey Cowboy, released in late October of 2022, landed her in Amazon Music's Global Artists to Watch Program for 2023, while being named one of CBC's Breakthrough Artists of 2022.