Gen Z's answer to Zane Lowe, Ari Elkins has amassed a loyal following on TikTok and Spotify/Apple Music as a trusted source for music recommendations. The 20-year-old Los Angeles native has an infectious personality and a wild enthusiasm for sharing music, bringing light to artists that deserve greater recognition. Known for his playlist video style, Ari pairs music to different moods and life experiences to create a soundtrack to viewer's lives. When Ari is not making content, he is a full-time student at the University of Michigan and consults some of the largest artists in music.